What are Four Conversion Killers for an Ecommerce Website?

Are you worried about high bounce rate on your ecommerce webpage? In other words, are you struggling with conversions? Do you fail to attract quality customers to your Ecommerce website? Don’t worry, you should check on certain factors.

There are many reasons, why a customer may leave your website, but you cannot ignore these four major conversion killers jeopardizing your ecommerce sales-

Inferior Quality Photographs

In a retail store, a customer receives chance to examine a product from every angle, before making the buying decision.  You cannot close a deal by putting just any picture. In a retail store, you will see products arranged in neat rows. People usually buy them on the basis of the first impression of the product. Here, you can approximate and recreate that “real time shopping experience” by providing high quality photographs of a product or service from different angles with a crisp detailing. Take care to avoid poorly lit and shadowy pictures of the products.

Weak Content

Persuasion is the key to any business and perhaps an eCommerce store is no different.  At a retail store, a salesman convinces customers to outdo their budgets. They try to sell dreams by making people believe that they are grabbing the best thing they can get this low price. Similarly, at the ecommerce website, content takes up the role of a greedy salesman trying to close higher sales. You should try to write a crisp, error-free, persuasive and informative keyword rich content, if to close higher sales.  Try to persuasive and at the same time real rather than sounding surreal. Proof read your copies for weak descriptions, grammatical errors, spelling mistakes and more.

Bad Design

A poorly organized department store is a business killer, so is a badly designed website. Make your website customer friendly by streamlining the search process. You can organize the products in appropriate and searchable categories. Keep it simple, thematic and responsive by arranging and organizing categories efficiently.  At times, you might have seen even a well-organized store fails to attract right kind of customers because they may be irritated with over marketing. Similarly, avoid clogging your website with images without a reason. Take care to keep only those images, which best describe your product.

Trust Issues

Perhaps you might have seen certificates, trophies or newspaper cutting vying for your attention at the retail store. These items help to build trust around the business and they instill a sense of confidence in you as a buyer. However, working on the similar lines, you can put elements of trust in your website, such as adding realistic product reviews, incorporating media reports about your business or recreating about us page with realistic sounding anecdotes, etc.

For better leads, you should include a dedicated phone number (perhaps a toll free) and reliable email id. Avoid putting generalized email ids created in Google, Yahoo or MSN and go for dedicated email ids.

You can score brownie points in the above mentioned areas of Ecommerce website development by entrusting your work to any reputed ecommerce development company in India.

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